Our Story
About Family 1st Home Care
We exist to bring integrity, consistency, and kindness back into care — because every person deserves to feel respected, heard, and cared for.
"Every person deserves to feel respected, heard, and cared for — not rushed or overlooked."
— Zoe Holloway, Founder
Our Mission
Where Care Feels Like Home
At Family 1st Home Care, our mission is to bring integrity, consistency, and kindness back into care. We've seen how care standards have declined and we're here to change that.
With over 20 years of combined experience in the care industry, our team is driven by a deep sense of purpose. We believe that great care isn't just about completing tasks — it's about building trust, forming relationships, and making people feel truly valued.
Founded right here in Rowley Regis, we are a local team who understand the community we serve. Every caregiver we employ shares our values and our commitment to excellence.
What Drives Us
Our Core Values
Compassion
We treat every client as family — with warmth, patience, and genuine care in every interaction.
Integrity
We hold ourselves to the highest standards of honesty and professionalism in everything we do.
Dignity
Every person deserves to feel respected and heard. We never rush, overlook, or dismiss.
Excellence
We continuously raise the bar for home care quality, guided by best practices and client feedback.
Why Family 1st
The Difference You Can Feel
We don't just provide care — we provide peace of mind. Here's what sets us apart from the rest.
- Over 20 years of combined experience in the care industry
- Caregivers endorsed by the National Senior Care Association
- Personalised care plans tailored to each individual
- Rigorous staff vetting, training, and ongoing development
- Transparent communication with families at every step
- Available for emergency and short-notice care requests
The People Behind the Care
Meet Our Team
Zoe Holloway
Founder & Director
With over two decades in the care sector, Zoe founded Family 1st Home Care to restore integrity and warmth to home care services.
Marcus Reid
Care Coordinator
Marcus ensures every care plan is delivered consistently and that clients and families always have a reliable point of contact.
Priya Sharma
Senior Caregiver
Priya brings compassion and clinical expertise to her role, specialising in end of life and complex personal care.
Ready to Talk?
Whether you need care for yourself or a loved one, we're here to listen and help you find the right solution.